Whether you are aiming to market a large-scale or a more modest event, you already know that preparation is everything. Once you have figured out the logistics, you need to get people to notice your event and to spark their interest. These days, this means you have to think about online event marketing. So, how do you go about promoting your event online? Here are ten smart ways to use online marketing to promote your event:
- Use images in your email marketing. You have probably used email marketing as part of your event promotion campaign, but have you considered the power of images? According to a recent survey, 80% of the respondents read most of their email messages on mobile devices. In addition, 65% of the respondents expressed their preference for email messages that contain mostly images, as opposed to text-only messages. When including visual elements, make sure to test them across several mobile platforms.
- Include links. The same survey showed that people tend to unsubscribe more often when the messages they get do not contain links. Conversely, messages that do contain links have a higher click-through rate, as well as a lower unsubscribe rate. However, don’t overuse links, as this will confuse and bore your audience. If you have a blog, a website and an event page, don’t forget to connect them using links.
- Create a mobile-friendly event page. Up to 25% of attendees register online using their mobile devices. Make sure you don’t lose sight of that audience segment. If you don’t have an event page, you can create one on Eventbrite. As with visual mobile-friendly email messages, you should test your event page on various mobile devices to ensure proper loading.
- Optimize content. As most attendees use search engines to find event opportunities, search engine optimization should be a part of your online event marketing strategy. Include relevant keywords in the event title, as well as in the content of your event page. Also, take into account that it can take up to four weeks for your content to be indexed, so you should prepare your content ahead of time.
- Create a unique hashtag. As many attendees use social media to post live updates from the events they go to, it is useful to create a hashtag that works across a variety of social media. Remember to include the hashtag in the URL of your event page, as well as in all relevant posts and the content of the event page.
- Create or use a Linkedin community page. Create anticipation by discussing event-related topics and sharing insight with members of the community. You could also offer a special rate to the members of your community and some extra perks to those who further advertise your event. Extra perks can be anything from a set of samples to a discount rate for a future event.
- Get affiliated. Identify potential affiliate partners and provide them with incentives for promoting your event. An obvious incentive would be a special discount for attending or even free attendance. To market your event using affiliate partners, you can issue a unique promotion code which they can then distribute on their own social media accounts. By assigning a unique code to each partner, you will also be able to analyze their efficiency in terms of promoting your event.