The effectiveness of any online marketing campaign, regardless of budget or breadth, can be severely affected by some digital marketing myths that many UAE companies still believe. No matter how experienced you may be, when it comes to the ever-changing field of digital marketing, it is worth taking some time to review your practices and beliefs.
Here are some digital marketing myths that can do more damage than good to your online marketing efforts:
- Social media only works for a few industries. Social media can be very effective for any industry, but the trick is to know which social media platform works best for your particular industry. In addition, even if you do choose to be active on several platforms, some deserve more attention than others. Again, this depends on your business profile. For instance, if you are in the event management industry, you can be very successful if you use Facebook and Pinterest. B2B companies can also use Facebook, as well as Twitter and Linkedin.
- Social media marketing is free. Signing up for an account on any social platform is free, as is creating a page for your company. However, because organic reach is limited, you will still need to pay for advertising if you want to really reach a massive amount of people. Be prepared to invest in a proper marketing campaign via social media if you want any noteworthy results. Also, be prepared to wait for results, as any marketing initiative only bears fruit after a certain amount of time, which is variable.
- Email marketing works best if you add anyone to your email list. Some marketers add anyone they know or interact with in real life or online to a mailing list. On the one hand, they think that the slightest interaction represents an implied permission to add people to a mailing list. On the other hand, they think that giving people the option of unsubscribing makes it acceptable to add anyone to the mailing list. Unless you want to annoy potential customers and get a bad reputation, you should only add people who actually sign up on a voluntary basis.
- A blog is most effective when updated daily. Many might forget that blogging (and content marketing, in general) should be about creating value, as opposed to quantity. Although it is certainly advisable to post useful content on a regular basis in order to maintain contact with your target audience, overdoing it will create the opposite effect. When you feel compelled to create new content every day, you will most likely get exhausted, if only because you can’t feel inspired every single day. If you keep adding content every day just for the sake of adding content, the quality of your content will automatically decrease and your readers will turn away from your blog.
- A Facebook page is more important than a website. First, as mentioned before, Facebook may not be suitable for any industry. Second, your website is still your business card, no matter what. Third, even if Facebook does offer users the option of buying products directly, some industries still sell their goods via their own websites. Neglecting your website in order to focus on Facebook can have a damaging effect on your marketing efforts. You should make sure your website runs smoothly at all times, especially if you are running an e-commerce website. Moreover, your website should be well designed according to SEO standards, to ensure high ranking on search engine result pages.