What is Email Marketing?
Email marketing is the use of email for conveying messages to current or prospective customers, partners, the media, and other stakeholders. The purpose of email marketing is to solicit sales, advertise products or services, build brand awareness, acquire new customers, improve customer retention rates, conduct surveys, and increase loyalty. Email marketing can be carried out using an existing customer database or a sold list. Email marketing is considered by some to be the most effective online marketing method because it is fast and cheap, and it can reach a high number of destinations, but also because the return on investment can be monitored.
Do you want to promote a new product with your existing customers before making it available to the general public? Are you collecting information on your customers’ preferences? Do you want to market your event with a large target audience in a short time frame? Digital marketing companies can help you set up an efficient email marketing system based on specific criteria. They can also help you set up or acquire a customer database, to maximize your investment. Also, they can integrate email marketing with your overall online marketing strategy, including social media marketing, inbound marketing, content marketing, website production, SEO, etc.