What is Search Engine Optimization?
Search engine optimization (SEO) is the process of improving the structure and content of a website, in order to improve its ranking in a search engine’s results. Search engine optimization aims to improve a website’s visibility with respect to multiple types of search that users can perform: keyword search, image search, local search, video search, and academic search. SEO is a marketing strategy which focuses on the functioning of search engines, as well as on the terms and keywords that specific audiences look for. As a result, companies are able to target specific types of audience and to address their needs, based on an in-depth understanding of their interests, thanks to search engine optimization and other digital marketing specialties, such as social media marketing.
Do you want your prospective customers to find you online with more ease? Are you trying to promote a new product that you have just launched or an important event? Are you looking for better content that improves the visibility of your company? Do you want to know what your target customers are looking up online so that you can anticipate their needs with a revolutionary product? Digital marketing companies can help you achieve your goals in two ways: they can redesign your website or create it from scratch based on specific SEO techniques, or they can create an integrated internet marketing strategy based on your needs. An integrated strategy encompasses several digital marketing areas, such as social media marketing, content marketing, inbound marketing, etc. As a result, you will achieve consistency in communication across a multitude of channels and you will get greater results from your marketing efforts.