What is Social Media Marketing?
Social media marketing is the process of engaging with target audiences across a variety of social media platforms, in order to attract attention, interact with customers and other stakeholders, boost conversion rates, and maintain customer loyalty. Social media platforms include Facebook, Twitter, Linkedin, Pinterest, Google+, Youtube, Vimeo, Yelp, Reddit, Tumblr, Digg, etc. Businesses can use social media to create or engage with existing virtual networks and communities that are built around shared interests. There are two way to engage with audiences across social media: posting new content on a regular basis and reacting to input from other users (comments, posts, messages, etc.). Social media can inform companies as to the preferences of their target audiences, thus helping them craft adequate marketing campaigns.
Do you want to expand your online presence but you aren’t quite sure which are the most suitable social media platforms for you? Do you want to find your target audience and design effective messages? Do you want to engage with your potential customers by providing them with valuable content? Are you trying to boost sales conversion but don’t know how to design marketing campaigns using social media? Are you looking to make your website and your blog more visible to search engines? Digital marketing companies can create and implement customized strategies for each of your target audiences, while also managing your company’s social media accounts, websites, and blogs.