What is Internal Communication?
Internal communication consists of the messages that companies craft and the communication channels they use to engage with their staff and board members. Internal communication tools include websites, newsletters, employee forums, company blogs, notice boards, memos, press articles, social media (Facebook, Twitter, etc.), and the Intranet. The purpose of internal communication is to boost internal engagement by conveying regular information on a company’s direction, progress, and plans. Regular communication gives employees a feeling of belonging and makes it more likely for them to stay loyal to the company. Board members, on the other hand, have an opportunity to check the progress of the company at regular intervals.
Do you need to motivate your sales teams to improve their performance? Do you need to align your staff to the mission and the vision of your company? As part of your marketing efforts, are you looking for ways to get your staff to act as ambassadors of your company? By using internal communication, you are making sure that everyone in your company is on the same page. As such, you are showing a commitment to transparency, as well as an appreciation for your staff. Are you working on a new internal code of conduct? Will your new internal policies have an impact on the performance of your staff? By engaging in regular internal communication, you can make sure the performance of your staff is not negatively affected by policy changes. Moreover, you can explain the consequences of any changes, while also providing reassurance or guidance. Are you introducing a new performance assessment system? Let everyone in your company know what the tenets of the new system are, to promote a better understanding of the utility and the impact of this new approach. Internal communication is a vehicle for better connection with your team, increased engagement, increased commitment, and higher productivity. Are you planning a corporate event? Spread the word and get support from your staff by mastering the tools of internal communication.
PR companies can help you improve your communication by preparing a strategic communication plan. If you are considering hosting a company party or a team building session, PR companies can help you create a concept, find vendors, and communicate your goals, so that your internal stakeholders will attend because they want to, not because they have to. PR companies can assist with drafting your reports and circulating them with your staff. They can also help you create an organizational culture that emphasizes openness, communication, and cohesion, which, in turn, will instill a sense of pride among your staffers and board members.